Applications and Industry

Week Eleven – App Design Presentations and Emerging Technology

We started the class with the presentations for the App Design Project. One of my favorites were Kendall’s Color Design App and Gabe’s Panoramagram App. They seemed really though out and well produced. Both of their apps contained enough small details to show that they really had  a specific idea for the app rather than a broad visualization. For instance, Kendall showed the user that they could slide the to the next page by adding a little part of the text from that page to the direction you should slide. Another example is Gabe’s button states. I know that other people did button states too but he’s the only one that showed what it looked like before, during, and after you press the buttons. I thought that with all those tiny parts added to their presentation they were able to make it their own and show their hard work at the same time.

The class then took a break from the presentations for a guest lecture from a student that went to MIT. They were actually a bunch of people that showed up  for the presentation. I know there was Chris Stanley, a professor from the University of Washington, Doug, and students from a different class. The presentation was really cool and innovative. He talked about radical atoms and things that I thought were completely out of my league. But he explained to us that with enough creativity and the right technology it’s actually completely possible. There was a video in the presentation that showed what he did with the radical atoms and I thought it was phenomenal. The main basis of the class he was introducing was using design to manipulate technology in order to present something that seems futuristic. I’m not really explaining it well but it’s one of those things that you’d have see in person. Anyway, I would have loved to take the class by the end of the presentation but I couldn’t because my schedule was already filled. I really hope that the class will available in future quarters.

I made a new social media app for the project it focused on the premise that there are no stupid ideas. I believe that people think of innovative and amazing ideas everyday but they’re either dismissed or forgotten. My app is design similarly to Instagram but instead of pictures, it’d be ideas. I named it Innovate but it’s still in the process of editing. Basically, in the app a user would post an idea and depending on how many supports that it gets then it might be able to be viewed by CEOs, world leader, government officals, etc. I wanted to make a social media that would help advance the world to a better future while keeping that connectivity we get from sharing and viewing things from people.

Competition Board Innovate First Page LoFi 1 LoFi 2 Style Guide

Standard
Applications and Industry

Week Six – Viral Marketing Strategy

Viral videos and Memes are one of the top advertisements in the world. They have a a certain quality that compels people to share them over and over again.  One of my favorite memes would probably the Scary Ghost in the Elevator. I remember sharing the video to my brother immediately after sharing. But what are the fundamental elements that gets people to share and relate things?  And believe me, it goes way further than just “liking it.” Memes come in a range of categories: cute, Schadenfreude, stupid, mystery, notorious/shock, and inspirational. The Scary Ghost in the Elevator is in the  Schadenfreude category. I don’t understand why I think it’s funny seeing other people be scared to death. Usually, I’m not such a cruel person but I really can’t help myself.

One of the most popular memes of all time.

Moving on to the idea of using Memes in advertising. Sponsoring a meme and selling it with merchandise is easy. Look for instance to Hot Topic, the store sells a wide range of Charlie the Unicorn products. But actually creating a meme to promote your product/merchandise is way harder, seeing as there’s no mathematical formula to see if your ad would go viral. I could list just a couple from the back of my head: Creeper in My Apartment, Telekinetic Coffee Shop Surprise and Dumb Ways to Die. Each one of them has one or more of the six categories which allow it to become a meme. Upon studying them further it is evident that they were all well thought out and executed perfectly.

This is a sweater you can buy from Hot Topic.

Now a days people are actually making a career that depends on the number of views they receive. Many people do it through YouTube. There’s Jenna Marbles, Michelle Phan, Bethany Mota, Tyler Oakley, etc. Every person I’ve listed has over 50 millions views in total. Michelle Phan has her own company and makeup brand because of those views. They have gotten awards and sponsorship from just creating a video that’s guaranteed to be shared and view millions of times.

Tyler Oakley and Bethany Mota winning a Teen’s Choice Award.

My ideas so far for the Viral Video project would be something interactive. I was thinking of a huge jigsaw puzzle, a hidden alarm in the streets or even just pranking someone.

Mural I Helped Make

Probably the one thing that I’ve done/ made that’s gotten the most views – a mural that I helped make.

Standard
Applications and Industry

Week Five – Critique of the Branding Project

My Reflection:

The biggest problem in my group was communication. I was present in every week during class but my other team members were not. This led to a huge issue because we only had the 2nd week to discuss the project with everyone present, which  sucked because that was basically a brainstorming session. We never really had time to create a clear plan or proposal which meant we remained in the “Brainstorming Stage” throughout the entire project. It was a giant mess that I never wanted to associated with. We were unorganized and unprofessional about it, treating the project like a simple sketch. I hate group projects because I teammates are almost always unreliable and the Branding Project was no exception. No one was communicating  even though we exchange email addresses. It had gotten so bad that on Monday, four days that the project was due, all we had was a mock-up logo that I created from the second week. I was the one that initiated actually doing the project. I took the responsibility of putting everyone’s work together and pushing them to get everything done on time. I literally finished the presentation an hour before class was supposed to start, that’s big especially since I stayed up until 3am the night before working on it.

This pretty much sums up what I feel.

Critiques:

My team’s communication problem was crystal clear during the presentation. Everyone had their own idea of what our brand was. Which was the most crucial critique given. The logo and brand name didn’t reflect our concept. We did the competitive analysis wrong, it was supposed to be between websites and we did the product’s features. The logo wasn’t properly kerned. The logo looked more like a make-up brand rather than a vacuum. The website and logo didn’t reflect the brand’s concept. The list of errors goes on and on. There were plenty of helpful suggestions though. One of my favorites was that we should have made a pet-friendly vacuum rather than representing a friendly pet.

This is the other part I did for the project. I had the task of the Mood Board and putting the presentation together.

This is the other part I did for the project. I had the task of the Mood Board and putting the presentation together.

New Knowledge:

I have never saw the high level of developing that went into logo design until that day. The detailed processed that Elaine (one of the guest speakers) showed the class for her first logo job was crazy. Plus, the discussion of logo design for every group’s brand was enlightening. It was definitely something that captured my interest. I also was intrigued when the guest speakers discussed their company, Oracle. I had zero knowledge about that part of Graphic Design and them talking about their team/company was helpful.  I’m not really a fan of working as a group for art projects but they made is captivating. Lastly, that part of job interview and networking was extremely helpful.

Lastly…

Elaine made me exceptional excited for Typography next quarter.

Standard
Applications and Industry

Week Four – Modernism and Post-Modernism

This week we talked about the history of art and art in the present. Art has been in earth since cavemen years but the philosophy and ideology behind it started around the Enlightenment Period (1760 – 1790). This period was when people focused on why artists made their art a certain way and what was the purpose behind it. The two most basic ways art is conveyed are the romanticist standpoint and a rationalist standpoint. Should art convey emotion or should it be precise and detail-oriented. It is what created the emotional versus precision debate. It was also the very thing that led up to Impressionism. From then on, art culture adapted and molded into bigger things. Artist were in mindset that the best and new form of art is possible. They caught up in forward thinking. It was because of this that led to several art movements such as Cubism, Fauvism, Pop Art, Futurism, etc.

Examples of several art movements.

Something interesting fact that I learned, Modernism doesn’t really refer to present times (totally hypocritical). It references 1860 to 1970’s. Modernism has the theme of “Form follows Function.” This basically means that the way something looks doesn’t matter as long as it conveys/ does what it’s supposed to do. It focuses on simplicity. It rejected realism. Take Swiss Modernism as an example, there’s no realistic details just format, shapes and colors. Modernism is constantly trying to strive for utopia in essence, the most perfect and best representation of art.

cropped-kayleen-logo.jpg

This picture is an example of Modernism. It’s a logo I created for myself.

Post-Modernism is an another word for artistic parody. It has the mindset that everything that could have been done has been done. There is no new art movement. It just creates hybrids and mixes different art movements. It basically happened because artworks were being manufactured, reproduced, and re-printed millions of times. People didn’t need to see the original piece because there’s already this copy of it they could by or find on the internet/other media. Post-Modernism has a simple formula, you take two old things to create a somewhat new creation. Usually, it’s meant to be ironic and playful.

Example of Post-Modernism

Think you got enough of art history and want to test your knowledge?

Try to find as many art movements as you can in this picture.

Standard
Applications and Industry

Week Three – Branding Project

GAP

I chose Gap because it’s demographic included a family unit. The store downtown was simplest out of all its competitors. The first floor tailor primary to women and the next floor up was set up the children and men. The Gap brand stands out because of its sharp clarity. The lighting in the store had a deep contrast amongst other stores. The main lighting source came from the glass windows illuminating sunlight from the outside. Combining that with the basic tiny circle lights on the wall gave the store this natural glow. The logo is a very narrow serif-like font, however the font most used on Gap’s website is Arial. The colors in the store were alike to those on the website: white and navy blue. The store layout was also very neat and well together. It was a good medium between cluttered and sparse.

Old Navy

Old Navy was the prime example of the brand that I’m creating in the group project. It targets the exactly the same demographics. Unlike the other stores, Old Navy was more kid-friendly and its biggest priority was convenience. It was a clothing store that cared more about the families rather its overall appearance. It had toys, snacks, drinks, etc. along the aisle near the cashiers. Old Navy envisions the normal, hectic family lifestyle where there’s never really enough time to clean. The store and website includes a number of lifestyle pictures of people attending to their own hobbies and jobs. Unlike the other stores, it had less space in the store. This gave the store more of a scrambled and crowded aura. The logo and the website is based on a bold Arial font. The logo has a color similar to Gap’s but was a shade or two lighter.  Both the store and the website have a range of colors in displayed.

Forever 21

Although the store’s sole demographic was girls and young women, Forever 21’s website includes kid’s and men’s apparel. Out of all the other brands I chose, Forever 21 is definitely the most feminine. The color palette in the store had soft pastels and a range of shades of pink. The store layout was more professional looking than Old Navy and closer to the Gap’s layout. That being said, the Forever 21 website is completely different than its stores. The website aim for simplicity and gender-neutral territory rather the usual feminine, chic style in stores. The color palette was basically white and black. Just like Old Navy, the font for both stores and the site seemed to be a bold Arial. The brand primarily focuses on the clothing rather than lifestyle pictures. The music in Forever 21 stores are usually pop music and very catchy. It was the only store that sold other brand names.

Review

        In conclusion, even though several brands target the same audiences, the quality, appearance, persona, mood, etc. completely set each brand, as it’s own individual. Old Navy and the Gap target the same demographic but they bring in people with different mindsets and personalities. Forever 21 has young women as its target but it still manages to bring in profit from men’s clothing and children’s. This is because that one demographic won’t only necessary buy women’s clothing. A brand has to think of several ways to service its demographic.

Standard
Applications and Industry

Week Two: Branding

Brands are icons that reflect culture landscapes throughout the world. A brand gives a company a visual representation for their customers and future consumers. It gives the mood, personality, prestige that the company is representing. It also is made to appeal to the company’s target audience. The power behind branding is recognition. In class we were shown a picture of an upside-down Coco-Cola logo in a foreign country. It only took a couple seconds before we knew what the brand was.

Similar types of brands have analogous logo designs. For instance, lots of high-end clothing and luxury stores have the same style. Chanel, Gucci, Armani, Louis Vuitton, Dolce and Gabbana, Michael Kors, and the list goes on. When a new company makes a logo that’s closely similar to an already well-known brand for recognition, it’s called piggybacking. Just think of all the sports teams in college and in the professional league, their logos follow the same design style.

They’re all symmetrical, balanced, hold their own shape and in standard black and white.

Look this is a map of the United States too.

At the end of class, we were introduced to a new project.We had to create our own brand for either a vacuum cleaner, drill, or emergency kit.  My group chose the vacuum cleaner (which I thought was the easy way out). Our concept was a family-targeted wireless vacuum which alerted the consumer via app messages if there was a flood, fire, etc. happening to the house. It’s more oriented urban areas, with families that have a busy schedule. So far, I’ve been working on logo design and the brand name. It’s still a work in progress.

Vaccuum Cleaner

This is all I’ve come up with.

Standard
Applications and Industry

Week One – Applied Designs

Technology and Design are a harmonious threat, perfectly shaping the future as we speak. Both using the other to it’s fullest extent. Remember when advertisement used to be the door-to-door salesman pitching his product to you? Not only has advertisement become more competitive, it has also become more innovative. With the combine forces of TV and internet, businesses are splurging an excessive amount of money for advertisements annually. A 30  second commercial in the 2014 Superbowl costed $4 million dollars. That’s just mind-blowing. Advertisements in today’s time are not only pricey but revolutionary. Another prime example would be that H&M video shown in class.

This just shows how incredibly diabolical companies are in their advertisements.

The art of design is a worldwide movement that will never fade. Even it’s most basic concepts are changing and being adapted to fit into modern times. Typography is a prime of example of how limitless the art of design is. The fact that it’s one of design’s most simplest forms means it’s also the most versatile. Even symbols and signs are still used to today to help instruct and inform people. One of my favorite concepts in class was museum layout, it really caught me by surprised. I had no idea that by creating a new layout for the exhibit changes the whole experience .

Here's a picture I took when I visited the Seattle Art Museum a couple months back.

Here’s a picture I took when I visited the Seattle Art Museum a couple months back.

Many people see design as 100% creativity and failed to see it’s more technical side. Graphs and way-finding systems are systematic and require a more practical approach. Graphs are tricky and could be used to one’s advantage.  Legibility has to be accounted for if you want to reduce the possibility of errors. It can come done to the type of font, font size, the color scheme, etc. In class, it was pointed out that the Space Shuttle Challenger disasters was caused by graphic design.

Graphs could even effect something as grand as the presidential elections.

And to end this blog, I present you with…

Standard