Chapter 7. The Big Bang Theory of Web Design
First off. that analogy between an old games show and a homepage didn’t make sense at all. I think the author just wanted more people to know about Beat the Clock. He’s told us to keep it simple so we don’t confuse our audience. Now he’s saying “there’s always just one…more…thing” to do, when you’re creating a homepage. His check off list for the homepage looks like it’s for a more commercial and consumer-based brand. I’ll remember them when I have to redesign a brand or business. I don’t really think I need Content promos or deals on my portfolio website.
I was a little frustrated at his “guidelines for getting the message across.” He tells to use as much space is necessary. Even though if you google search for a car dealership website and click the first link, everything on the page has to remind you that it is a car dealership website.
Then he tells us “don’t use anymore space than necessary.” The first page clear told us that “there’s always just one…more…thing,” now he’s contradicting himself.
Taglines are mostly slogans that the business usually decide for themselves. I didn’t know that designers were also responsible for creating them. I’d imagine this section would only be relevant if the task was to rebrand a company.